Designation of the project: Promotion of business competitiveness through the strengthening of management capacities, excellence of internal processes and transversal use of digital intelligence in the activity

Project code:  NORTE-02-0853-FEDER-021048

Main goal: Enhancing the competitiveness of small and medium-sized enterprises - SME qualification and innovation

Region of intervention: North - Vila Verde

Beneficiary entity: Gelado Colorido - Fabricação de Gelados e Sorvetes, Lda.

Approval date: 02-02-2017

Start date: 10-04-2017

Date of the conclusion:  09-04-2019

Total eligible cost: 191.980,00 €

Financial support from the European Union: FEDER – 86.391 €

Objectives, activities and expected / achieved results:

This project falls within the scope of a structured global strategy of innovation, proposed by the company, which covers the areas of Qualification, Internationalization, and Productivity. At this stage, and in order to promote an integrated training of the company, it is intended to develop qualification actions in immaterial domains able to promote the competitiveness of Ice Cream and a greater capacity of response, in the global market.

Investments are therefore foreseen in the following strategic options:

1.Information Systems and Innovation Management

2.Economy and ICT

3.Branding and design

4.Development and Engineering of Products, Services and Processes:

5.Protection of industrial property

6.Transfer of knowledge

7.Distribution and logistics.