To be recognized as a reference company in the field of food innovation, offering healthy products that support the health and well-being of society and meeting high food safety standards.

Gelado Colorido aims to be an innovative and competitive organization, standing out for the differentiation of its products. Within the scope of its Management System, Gelado Colorido establishes the following policy, considering its role in the food chain and based on the following pillars:

1. Food Safety Culture: Promote a robust food safety culture, based on corporate values, through the education and involvement of all employees.
2. Customer/Consumer Satisfaction: Exceed the expectations of customers and consumers, ensuring their loyalty through stable and quality service.
3. Food Quality and Safety: Reinforce the commitment to quality and food safety through the adoption of good manufacturing practices and effective management systems.
4. Continuous Innovation: Continuously invest in research, development and innovation of products, processes, marketing and organizational structures to meet customer needs and optimize company performance.
5. Health, Well-Being and Support for therapeutic practices: Position icecare ice cream as a reference in promoting health and well-being, helping to combat diabetes, obesity, hypertension, cholesterol and offering support in relieving symptoms of various health conditions, namely chemotherapy, among other health challenges.
6. Compliance with Requirements: Ensure compliance with all legal, statutory, regulatory and food safety requirements to ensure the excellence of the products produced and marketed.
7. Work Environment: To be recognized as a preferred workplace, promoting a balance between work and the physical, emotional and family well-being of employees, considering ethical, safety and health aspects.
8. Skills Development: Stimulate the motivation and professional development of employees through continuous investment in training.
9. Environmental Sustainability: Contribute to a better environment through the sustainable use of natural resources, energy and raw materials, minimizing waste and ensuring the correct disposal of waste.
10. Social and Community Responsibility: Commitment to social initiatives that contribute to local development and improving the quality of life in the community.
11. Strategic Partnerships: Establish strategic partnerships with suppliers, research institutions and other relevant entities to foster innovation, sustainability and operational excellence.

12. Continuous Improvement: Promote the continuous improvement of the organization through periodic review of the Food Safety and Management System.

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